This discussion of the emotional responses to risk forms theįoundation of Red-Blooded Risk. Opportunity: they know that taking successful risks requires carefulĪnalysis and specific techniques, rather than instinct, to minimize theĭangers, maximize the opportunities and achieve the best possible They are able to recognize that risk represents both danger and "Red-blooded" people have the sameįeelings of fear, anger and greed as the others. Represents a danger or an opportunity takes a backseat to the potentialįor financial gains. "Cold-blooded" people are motivated by greed: whether risk Passions and view risk solely as an opportunity. "Hot-blooded" people are thrill-seekers motivated by "Thin-blooded" people fear risk and look at it only as aĭanger. When it comes to risk response, there are four types of people. APA style: Red-Blooded Risk: The Secret History of Wall Street.Red-Blooded Risk: The Secret History of Wall Street." Retrieved from 2012 Risk Management Society Publishing, Inc. MLA style: "Red-Blooded Risk: The Secret History of Wall Street." The Free Library.
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